Content design, UX writing, product strategy.
I’ve got 6+ years of experience designing user-focused context and digital experiences in sectors like travel, car insurance, banking, music events, e-learning and sexual wellbeing. Underpinned by my BSc in Psychology and my MSc in Marketing, I love leveraging simple but effective language to create a large, measurable impact.
My expertise
Strategic product thinking and partnering
Crafting user-focused, content-led experiences
UX writing and design principles
Establishing and building out processes and documentation
Working with AI and LLMs
User research and data-driven decision making
Information architecture and hierarchy
Wireframing and prototyping
Mentoring junior teammates
Hosting talks and running multidisciplinary workshops